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Beth Mahaffey receives 2009 Elmer Duerst Award from Jostens
 Well-known Jostens' Tennessee representative selection based on service to schools

Minneapolis – August 21, 2009:

Jostens has presented the 2009 Elmer Duerst Award to Jostens representative and Ooltewah, Tennessee resident, Beth Mahaffey. Mahaffey was selected for her innovative spirit and extraordinary commitment to serving schools. Jostens also cited her team leadership, delivery of services to educators and new product introductions to help students recognize achievement and affiliation as reasons for the award.

Jostens' Area Manager Steve Rossi says, "Beth has absolutely been outstanding this year in all aspects of her job serving schools. She is identified as a leader within the Jostens' sales organization in the way she helps schools reach their mission."

As a Jostens' representative, Mahaffey helps support the mission of each school she serves, working with educators to inspire and motivate students to make the most of their school years through graduation.

"We have a great opportunity to make a positive difference and are involved in some of the most important events in the lives of students and their families," said Beth Mahaffey, Jostens. "Receiving the Elmer Duerst Award from Jostens only reinforces the importance of education, educators and our schools."

Nominations for The Elmer Duerst Award are made by the Jostens' Sales organization and management team. While a number of representatives are nominated each year, only one individual is recognized with the Elmer Duerst Award. Elmer Duerst devoted a lifetime to helping schools, students, and Jostens' representatives become successful. He served first as a teacher and coach, then as a long-time Jostens representative in Wisconsin and Nevada, and finally as a legendary sales trainer for Jostens.

About Jostens

Minneapolis-based Jostens is a provider of products, programs and services that help people inspire achievement and preserve memories. The company's products include school yearbooks and memory books, OurHubbub™ brand MemoryBooks, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational publishing market segments.