Jostens Revolutionizing an Important School Tradition with New Online Ring Designer
Site empowers customers to become designers by creating unique ring stories
Minneapolis - Sep 17, 2008

Jostens has launched a revolutionary new online Ring Designer for high school rings – which is now live at www.Jostens.com. The proprietary ring design technology offers consumers an exciting and dynamic way to tell their unique story, with tools that allow them to completely control the creation of their ring design and watch it build before their eyes. The design experience renders realistic images to deliver an engaging online experience, simplify the design process, and allow consumers to design exactly what they want in a class ring.

"There is a longstanding tradition of wearing rings to symbolize involvement, interests, and important life milestones. Class rings are a big part of that tradition, helping students tell the stories of their school years, and their commitment to their future goals, aspirations and accomplishments," said Kim Noonan, vice president, Marketing and Emerging Markets, Jostens. "No matter your story, Jostens new Ring Designer lets you tell it like never before by creating your custom ring online."

The process is quick, fun, and easy. After simply selecting their school on the site, consumers are able to view and tailor their ring design with authentic custom mascots, educational symbols and school names. High school students can create their ring designs from scratch, customize them and view changes in real time. Users can also sort and compare ring options, including metal choice, stone selection, and other design elements, as well as locate design categories of interest easily using the search function.

"You don't need to be an artist to design stunning personalized jewelry with the amazing design tools in Ring Designer," said Noonan. "It literally builds before your eyes as you're creating it, and we present you a virtually real image of your finished design so you can truly imagine what it might look like when you put it on your finger."

Students are able to preview their design choices immediately with advanced imaging technology tools. Progress indicators help consumers track the entire process and online help is available throughout the design experience. An unlimited number of custom ring designs can be saved for future reference, sent to friends by text message, e-mailed or printed as 8.5 x 11 inch posters, complete with a description of all design choices and accompanied by an online price quote. 

"Jostens wants to deliver an exceptional experience with every interaction, and Ring Designer is very much a part of that. The combination of an intuitive user interface and proprietary imaging technology redefines the way class rings should be designed," said Eric Loring, vice president, E-Business. "Ring Designer is part of Jostens' company-wide E-Business initiative to provide consumers easy access to the multitude of choices available for personalized and customized products and services."

Purchasing online is also simplified through the online checkout process, or students can easily print out an order form for an in-school purchase. 

All ring designs will come to life at Jostens' newly expanded jewelry plant in Denton, Texas. The 13,000-square foot expansion significantly increases Jostens' capacity for jewelry production. This world-class jewelry manufacturing facility currently is responsible for crafting Jostens high school and college rings, Championship sports rings (including Super Bowl, World Series, BCS and NBA Championship rings), as well as specialized rings for affinity groups. 

About Jostens
Minneapolis-based Jostens is a provider of products, programs and services that help people inspire achievement and preserve memories. The company's products include school yearbooks and memory books, OurHubbub™ brand MemoryBooks, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational publishing market segments.