Jostens Presents 2010 DAYTONA 500
Ring captures history and tradition of "The Great American Race"
Minneapolis - Mar 17, 2010

Jostens, in collaboration with the International Speedway Corporation (ISC), owners of Daytona International Speedway, and the National Association for Stock Car Auto Racing (NASCAR), was honored to present NASCAR Sprint Cup Series driver Jamie McMurray with a one-of-a-kind Champions Ring in Gatorade Victory Lane following his thrilling triumph in the 2010 DAYTONA 500®. Jostens has been helping champions at all levels of sports celebrate victories and capture their amazing stories and is proud to recognize Jamie and his Earnhardt Ganassi Racing (EGR) team’s incredible accomplishment in "The Great American Race."

"The DAYTONA 500 is one of sports greatest traditions and Jamie McMurray and his team’s success in this year’s race is a great testament to their drive and determination," said Matt Wewel, area sales liaison manager, Jostens. "We are passionate about celebrating achievements and traditions. Curt Bruns, Jostens, was thrilled to present Jamie with the 2010 Champion Ring to celebrate his success in the 52nd DAYTONA 500."

Working with ISC, Daytona International Speedway and NASCAR, Jostens’ Championship ring team designed a ring that truly captures the spirit and tradition of the DAYTONA 500 and tells the unique story of winning the 2010 race. The ring is cast in 14-karat yellow gold and the top reads DAYTONA 2010 Champion. Celebrating the history of Daytona and this year’s race, the top has a black and white onyx checkerboard, symbolizing the winner’s flag, and a DAYTONA 500 gold crest surrounded by a track full of baguette diamonds. Jostens incorporated 52 stones into the ring representing the 52nd annual DAYTONA 500.

The right shank of the ring displays an image of stock cars racing through turn four of Daytona International Speedway while the left shank incorporates WINNER, the DAYTONA 500 logo and 52nd Annual logo. As NASCAR truly is a team sport, Jostens also presented championship rings to team owners Chip Ganassi and Felix Sabates, and crew chief Kevin Manion. Team owner Theresa Earnhardt and Jamie’s wife Christy both received pendants matching the design and fine craftsmanship of the championship rings.

Jostens supplies trophies and championship rings for all of the NASCAR-sanctioned series and is the exclusive designer/provider of all NASCAR championship rings. Jostens has created 28 of the 43 NFL Super Bowl rings, including the ring for the Green Bay Packers Super Bowl I victory. Jostens has also created NBA Finals and World Series championship rings, as well as rings for collegiate sports championships, and is an official sponsor of the Heisman Trophy.

About Jostens

Minneapolis-based Jostens is a provider of products, programs and services that help people inspire achievement and preserve memories. The company's products include school yearbooks and memory books, OurHubbub™ brand MemoryBooks, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational publishing market segments.

About the DAYTONA 500

Historic Daytona International Speedway is home to the DAYTONA 500 – "The Great American Race" and NASCAR’s biggest, richest and most prestigious race. The DAYTONA 500 is held annually every February and many of NASCAR’s greats have captured the coveted Harley J. Earl winner’s trophy such as Richard Petty, Dale Earnhardt, Cale Yarborough, Jeff Gordon, Dale Jarrett, Bobby Allison, Mario Andretti, A.J. Foyt, Jimmie Johnson, Ryan Newman and most recently Jamie McMurray.

About Daytona International Speedway

Known as the "World Center of Racing," Daytona International Speedway has activity nearly every day of the year hosting stock cars, sports cars, motorcycles and karts. Daytona International Speedway has at least eight major race weekends a year with premier events such as the DAYTONA 500, the Rolex 24 At Daytona sports car event and the Daytona 200 By Honda motorcycle classic. In addition, Daytona International Speedway is home to the DAYTONA 500 Experience, "The Official Attraction of NASCAR." The award-winning 60,000-square foot interactive attraction features motion simulator rides, the winning DAYTONA 500 car and the Coca-Cola 3D IMAX Theatre – one of only four 3D IMAX Theatres in the state of Florida.