Jostens Announces Release of 2010 Gotcha Covered Look Book
Yearbook staffs and advisers celebrated for outsta
Minneapolis - Mar 23, 2010

Continuing the tradition of honoring the best-of-the-best in yearbook design and creation, Jostens today announced the release of the 2010 Gotcha Covered Look Book, Volume 8. Published annually, Jostens’ Look Book is a collection of spreads from outstanding yearbooks and their creative themes, cool covers, dazzling designs, relevant coverage, storytelling copy and action-packed photography. The featured covers and spreads represent visual storytelling at its finest and demonstrate the important role well-crafted yearbooks play in helping students, faculties and school communities chronicle experiences, stories and achievements most relevant to that academic year. These yearbooks and their pages become a lasting part of schools tradition.

The 248-page 2010 Gotcha Covered Look Book is built off the extraordinary work of yearbook staffs and advisers from around the world and showcases 2008 and 2009 yearbooks. Yearbooks are unique, limited edition books created by students to capture the stories and events for all of the schools students. The 2010 panel of judges, comprised of nationally recognized scholastic journalism professionals and award-winning yearbook advisers, selected only 518 yearbooks from out of the nearly 3,000 yearbooks submitted to be included in the 2010 Look Book.

“Jostens is proud to feature over 500 outstanding yearbooks in the 2010 Gotcha Covered Look Book that exemplify the incredible design, photography and journalistic talents of middle and high school students,” said Gary Lundgren, Jostens senior program manager/education. “We are passionate about helping yearbook staffs create yearbooks that connect all students and emphasize the inclusive quality of yearbooks. These outstanding yearbooks reflect the sophistication and relevance of yearbook programs and demonstrate why yearbooks remain so popular among students as a means to capture and share their school experiences and traditions.”

Jostens’ Gotcha Covered Look Book is a popular resource for yearbook advisers and staffs seeking creative design and coverage ideas, trends and inspiration. The annual edition compliments Yearbook Avenue at, the destination Web site for advisers and staffs.

Yearbook staffs selected for inclusion in the 2010 Gotcha Covered Look Book received a copy of the Look Book and a certificate from Jostens to recognize their outstanding achievement

About Jostens

Minneapolis-based Jostens is a provider of products, programs and services that help people tell their stories, celebrate important traditions and recognize achievements. The Company’s products include school yearbooks and other memory book products, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational and trade publishing segments.