Jostens’ Yearbook Avenue® Awarded 2nd IMA Outstanding Achievement Award
Yearbook Web site selected for excellence in design and development for second straight year
MINNEAPOLIS - Jul 20, 2010

Yearbook Avenue®, Jostens’ innovative yearbook creation Web site for schools, has received the Outstanding Achievement Award for the second straight year by the Interactive Media Awards (IMA). The IMAs recognize excellence in Web site Design, Content, Feature Functionality, Usability and Standards Compliance.

According to the IMA, the “Outstanding Achievement is an extremely challenging award to win and the website has excelled in all areas of our judging criteria and represents a very high standard of planning, execution and overall professionalism.” To win this award, Yearbook Avenue demonstrated high standards in all five judging areas and is being recognized as a top choice for yearbook creation in the school market.

“It is an honor to be recognized by the IMA for the second year in a row and this award is a reflection of our team’s commitment to the important tradition of yearbooks,” said Eric Loring, eBusiness vice president, Jostens. “While Jostens’ commitment to education is over 100 years old, each new year brings continued investment to ensure that yearbook advisers and staffs have new ideas and new technology to keep the yearbook program fresh and exciting.”

As an innovator in designing software to support the creation of yearbook pages online prior to printing, Yearbook Avenue has significantly changed the way school yearbook programs are created and managed. Staffs use Yearbook Avenue to collect and catalog images, tracking yearbook coverage of students and groups to ensure an inclusive book. Design tools in Yearbook Avenue provide virtual access to all pages, enabling yearbook editors to review all content and flow as the storyline for the unique school year develops.

Adding to its award winning yearbook tools and applications, Jostens has also announced the launch of an exciting new way for students to personalize their yearbooks as a lasting memory of their school. Jostens Personal Yearbook Pages™ provide the opportunity for students to publish a unique pictorial of the photos and stories of themselves, friends and events, and add those pages to their personal copy of the yearbook published by their school.

The Interactive Media Awards are presented by the Interactive Media Council, Inc. (IMC), a nonprofit organization of leading web designers, developers, programmers, advertisers and other web-related professionals. The competition is designed to elevate the standards of excellence on the Internet and offer winners a boost in marketing and exposure.

About Jostens

Minneapolis-based Jostens is a provider of products, programs and services that help people celebrate important moments, recognize achievements and build affiliation. The Company’s products include school yearbooks and other memory book products, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational and trade publishing segments.


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