Jostens Yearbook Avenue® Granted Industry First Patent
Innovative yearbook creation tool becomes the only patented online yearbook system available today
Minneapolis - Sep 1, 2010

Yearbook Avenue®, Jostens’ innovative yearbook creation Web site for schools, has been granted a patent by the United States Patent and Trademark Office, making Yearbook Avenue the only patented online yearbook system available. Yearbook Avenue’s patent reinforces Jostens commitment to the yearbook tradition. Jostens’ industry innovation technology leadership supports the creation of award winning student produced yearbooks.

“Jostens is dedicated to providing yearbook advisers and staffs with the strongest yearbook creation tools and technology to design their yearbook in preparation for printing,” said Eric Loring, eBusiness vice president, Jostens. “Yearbooks are an important tradition in schools and Yearbook Avenue’s patent demonstrates our commitment to growing the tradition through innovative technology and processes.”

As an innovator in designing software to support the creation of yearbook pages online prior to printing, Yearbook Avenue has significantly changed the way school yearbooks are created and school yearbook programs are managed. Staffs use the page ladder feature in Yearbook Avenue to plan their annual, the image library and image tagging features to collect and catalog images, and other tools available in Yearbook Avenue to track yearbook coverage of students and groups. Jostens’ unique product and processes helps students and schools create a unique, relevant and inclusive yearbook. Design tools in Yearbook Avenue provide virtual access to all pages, enabling yearbook editors to review all content and flow as the storyline for the unique school year develops.

About Jostens

Minneapolis-based Jostens is a provider of products, programs and services that help people celebrate important moments, recognize achievements and build affiliation. The Company’s products include school yearbooks and other memory book products, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational and trade publishing segments.


# # #