Jostens to Offer Race Fans Timeless Pieces of the Original Daytona International Speedway Track
Fans invited to register for early notification of limited edition track memorabilia from NASCAR’s most historic racetrack
Minneapolis - Sep 7, 2010

Jostens, in conjunction with Daytona International Speedway (DIS), is offering a line of limited edition memorabilia containing actual track pieces from one of motorsports most iconic racing landmarks. Race fans and collectors from around the world will now have the rare opportunity to own a piece of America's rich racing history following the historic 2010 repaving of Daytona International Speedway.

Jostens was chosen by DIS to authenticate and secure a limited number of pieces of the legendary track surface in order to produce authentic memorabilia products never before available to fans and collectors. Jostens worked with DIS to develop a proprietary authentication process to create products such as Driver Numbers, Cast Replica Display Bases, and Wall and Mantel Clocks, all with precision cut track incorporated into the designs. A full catalog of memorabilia will be available soon and fans can register online at www.jostens.com/daytona to be notified as soon as the collection becomes available for purchase. As pieces of the historic track are limited, pre-registration provides the chance to become one of the first race fans to own a piece of Daytona International Speedway and motorsport history.

“From Richard Petty’s seven Daytona 500 victories to the infamous 1979 battle between Cale Yarborough and Donnie Allison to Dale Earnhardt’s historic 1998 victory, Daytona International Speedway is one of motorsports most historic and story filled venues,” said Matt Wewel, Jostens Director, Specialty Markets. “Jostens has been helping people tell their stories for over 113 years and we are excited to help capture the history, tradition and passion of Daytona. We look forward to sharing this once-in-a-lifetime opportunity to own a piece of Daytona with race fans everywhere.”

While there is a limited amount of available track, Jostens is producing authentic products suitable for every Daytona fan and every budget. Whether a favorite Daytona memory or story happened on the front stretch, backstretch, pit road or an individual turn there will be an opportunity for fans to purchase a piece of it. Understanding the passion that race fans have for everything Daytona, Jostens will also make available the opportunity to purchase made-to-order products.

“We are excited to give our great race fans a chance to take home a piece of the Daytona legacy through this once-in-a-lifetime opportunity,” said Joie Chitwood III, President, Daytona International Speedway. “These limited edition memorabilia pieces will allow race fans to take home the history and tradition of one of the world’s most famous racing icons. These keepsakes are an instant classic and can be passed down from generation to generation.”

Daytona International Speedway, which was built in the late 1950s, has been resurfaced only once previously - in 1978. The Daytona International Speedway’s entire 2.5-mile tri-oval will be repaved as well as the skid pads, apron and pit road. Concrete will be used for the pit stalls. All of the existing asphalt will be removed down to the original 52-year-old lime rock base, which will be leveled and then paving will begin. The repaving project has a target completion date of January 1, 2011.

Lane Construction, which repaved other ISC race tracks including Talladega Superspeedway, Homestead-Miami Speedway, Richmond International Raceway and Darlington Raceway, removed the historic track and has been contracted to repave Daytona International Speedway.

Jostens supplies trophies and championship rings for NASCAR-sanctioned series and is the exclusive designer/provider of NASCAR championship rings. Jostens presented Jamie McMurray with a one-of-a-kind Champions Ring following his thrilling triumph in the 2010 DAYTONA 500®. Jostens has created 28 of the 43 NFL Super Bowl rings, including the ring for the Green Bay Packers Super Bowl I victory. Jostens has also created NBA Finals and World Series championship rings, as well as rings for collegiate sports championships.

About Jostens

Minneapolis-based Jostens is a provider of products, programs and services that help people tell their stories, celebrate important traditions and recognize achievements. The Company’s products include school yearbooks and other memory book products, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational and trade publishing segments. 

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