Jostens Celebrates Yearbook Creativity with 2011 Gotcha Covered Look Book
Yearbook staffs and advisers honored for outstanding yearbook design excellence
Minneapolis - Mar 29, 2011

Understanding the important role well-crafted yearbooks play in helping schools chronicle the experiences, stories and achievements most relevant to that academic year, Jostens today celebrates the best-of-the-best in yearbook design and creation with the release of the 2011 Gotcha Covered Look Book, Volume 9. Jostens’ Look Book, published annually, is a collection of spreads and photos from outstanding yearbooks and their creative themes, cool covers, dazzling designs, relevant coverage, storytelling copy and action-packed photography.

The 288-page 2011 Gotcha Covered Look Book features covers and spreads that represent visual storytelling at its finest and showcases 2009 and 2010 yearbooks from around the world. Yearbooks are unique, limited edition books created by students to capture the stories and events for all of the school’s students. The 2011 panel of judges, comprised of nationally recognized scholastic journalism professionals and award-winning yearbook advisers, selected only 400 yearbooks from out of the nearly 3,000 yearbooks submitted to be included in the 2011 Look Book.

“Jostens is passionate about helping schools create inclusive yearbooks that will be remembered for generations and we are honored to celebrate these 400 yearbooks that represent the incredible design, photography and journalistic talents of yearbook staffers,” said Gary Lundgren, Jostens senior program manager/education. “Yearbooks remain incredibly popular to students and entire school communities as a way to share and tell school traditions and experiences. The yearbooks selected for the Jostens 2011 Gotcha Covered Look Book reflect the sophistication and relevance of yearbook programs.”

Jostens’ Gotcha Covered Look Book is a popular resource for yearbook advisers and staffs seeking creative design and coverage ideas, trends and inspiration. The annual edition compliments, the destination Web site for advisers and staffs.

Yearbook staffs selected for inclusion in the 2011 Gotcha Covered Look Book received a copy of the Look Book and a certificate from Jostens to recognize their outstanding achievement.

About Jostens

Minneapolis-based Jostens is a provider of products, programs and services that help people tell their stories, celebrate important traditions and recognize achievements. The company’s products include school yearbooks and other memory book products, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational and trade publishing segments.


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