Jostens Offering Race Fans Genuine Pieces of Phoenix International Raceway® Track
Limited edition track memorabilia from one of the fastest and most exciting 1-mile ovals of NASCAR® now available
Minneapolis - Aug 1, 2011

Jostens, in conjunction with Phoenix International Raceway® (PIR), is offering a line of limited edition memorabilia containing actual track pieces from one of NASCAR®'s fastest and most exciting 1-mile ovals. Race fans and collectors now have the rare opportunity to own a piece of racing history following the 2011 repaving of Phoenix International Raceway® by visiting www.jostens.com/phoenix.

Jostens was chosen by PIR to authenticate and secure a limited number of pieces of the track surface in order to produce authentic memorabilia products never before available to fans and collectors. Jostens worked with International Speedway Corporation® and PIR to develop a proprietary authentication process to create seven unique products all with precision cut track incorporated into the designs. A full catalog of PIR track memorabilia is available for purchase at www.jostens.com/phoenix. As pieces of the track are limited, become one of the first race fans to own a piece of Phoenix International Raceway® today.

"From the early open-wheel racing that took place on the desert nearly a half-century ago to Carl Edwards' 2010 Kobalt Tools 500 win Phoenix International Raceway® has seen some of motorsports most exciting and fastest events," said Matt Wewel, Jostens Director, Specialty Markets. "Jostens has been helping people tell their stories for over 114 years and we are excited to help share the history, tradition and passion of Phoenix with race fans everywhere through this once-in-a-lifetime opportunity."

While there is a limited amount of available track, Jostens is producing authentic products suitable for every race fan and every budget. From genuine track piece mementos to actual track from the start/finish line, there will be an opportunity for fans to purchase authentic pieces of PIR.

"As Phoenix International Raceway® prepares to unveil a brand new racing surface this fall, we wanted to make sure our fans had the opportunity to own a piece of the rich history they helped create," said PIR President Bryan R. Sperber. "In closing the book on this era at PIR, we knew Jostens would approach the project with the same passion as our dedicated fan base and we're very excited to unveil a variety of authentic, collectable Phoenix track pieces."

In February 2011, Sperber announced details related to the 47-year old NASCAR® facility's first major track paving project since 1990. Construction began in March with the removal of the facility's former racing surface and the subsequent installation of a new surface is in progress, with a series of changes designed to promote side-by-side racing. While maintaining the integrity of PIR's oval – including the 1-mile distance – the slight configuration changes will produce a racier track with average speeds that are expected to increase two to three miles per hour. The project is slated to conclude in September 2011.

Jostens supplies trophies for all of the NASCAR®-sanctioned series and designs and provides NASCAR® championship rings. Jostens has created 29 of the 45 NFL Super Bowl rings, including the ring for the Green Bay Packers Super Bowl I & most recent Super Bowl victory. Jostens has also created NBA Finals and World Series Championship® rings, as well as rings for collegiate sports championships.

About Jostens

Minneapolis-based Jostens is a provider of products, programs and services that help people tell their stories, celebrate important traditions and recognize achievements. The company's products include school yearbooks and other memory book products, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational and trade publishing segments.

About Phoenix International Raceway

Since 1964, Phoenix International Raceway has served race fans as the premier motorsports venue in the Southwest. Watch the brightest stars in NASCAR take on PIR's brand new one-mile oval on November 13, 2011 in the semi-final race of NASCAR's playoffs – the Kobalt Tools 500. Tickets for the entire Kobalt Tools 500 weekend at Phoenix International Raceway can be purchased online at PhoenixRaceway.com/Tickets or by calling 1-866-408-RACE (7223). For more, visit PhoenixRaceway.com, Facebook.com/PhoenixRaceway and Twitter.com/PhoenixRaceway.

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