Boston Bruins Select Jostens to Create Team’s 2011 Stanley Cup Championship Ring
Bruins and Jostens master jewelers finalizing historic 6th Bruins ring
Boston - Sep 20, 2011

The Boston Bruins today announced that Jostens has been selected to design and produce the team's 2011 Stanley Cup Championship ring to capture the story of team's sixth Stanley Cup and pay tribute to the rich tradition of one of hockey's Original Six franchises. Bruins management and Jostens have worked together to create custom championship rings for players and members of the Bruins organization.

"The Boston Bruins is one of the most storied franchises and we are honored to have the opportunity to work with the team to design and produce their Stanley Cup ring," said Chris Poitras, director, Sports Marketing and Development, Jostens. "It is a privilege for Jostens and our master jewelers to work with the Bruins to create a stunning ring that brings together the franchise's rich history and tradition with the 2011 team's incredible accomplishment."

Since November 1, 1924, the Boston Bruins team has been at the hub of hockey. The Bruins' 2011 Stanley Cup championship marks the sixth time that Bruins have brought the Stanly Cup to Boston and the 18th time Jostens master jewelers have been selected to produce a National Hockey League (NHL) Stanley Cup ring. Jostens has been a leader in the design and production of championship rings and fine jewelry that recognize professional teams and athletes for over 60 years.

About Jostens

Minneapolis-based Jostens is a provider of products, programs and services that help people tell their stories, celebrate important traditions and recognize achievements. The company's products include school yearbooks and other memory book products, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational and trade publishing segments.

# # #