Jostens Celebrates National Yearbook Week 2011 and Yearbook Tradition
Yearbooks and staffs honored for commitment to capturing and sharing school stories
Minneapolis - Oct 3, 2011

With school experiences and stories unfolding and yearbook design in full-swing, yearbook advisers and staffs will take time this week to celebrate the yearbook tradition during National Yearbook Week. Through yearbook-related activities, schools throughout the country will observe National Yearbook Week, October 3-7, as a way to celebrate excellence in scholastic journalism and acknowledge the important role that yearbook advisers and staffs play in telling the school story through the yearbook.

"Yearbook advisers and staffs help the entire school community remember and share their unique school story each year through the yearbook and we are honored to celebrate the positive impact they make in capturing the traditions and once-in-a-lifetime memories," said Gary Lundgren, Jostens senior program manager/education. "Yearbook is not only a limited edition keepsake, but also an important class and activity in schools, helping students develop over 30 real-world skills including journalism, photography, writing and design, leadership and marketing that position them for success long after the yearbook has been created."

By proclamation of President Ronald Reagan, National School Yearbook Week was first held in October 1987 and coincides with the annual celebration of the U.S. Constitution and the Bill of Rights, guaranteeing freedom of the press. The proclamation declares "The students who compile yearbooks likewise treasure all that the experience can teach them about teamwork and about writing, the graphic arts, and business skills. The practical cooperation and specialization that students learn in yearbook production stand them in good stead when they enter college or pursue other opportunities."

Jostens understands that through the yearbook, all students are able to see themselves and their friends as a part of their school story. Enhanced with personal messages and signatures, students have yearbooks to hold onto for the rest of their lives and share with family and friends. The importance of yearbooks and yearbook education inspires Jostens to provide advisers, staffs and schools the best tools to build and promote a meaningful yearbook. With the leading creation resource of Yearbook Avenue and innovative new technologies like ReplayIt™ and Personal Yearbook Pages™ Jostens helps students express themselves and helps schools include all students in new and more engaging ways than ever before. Working closely with yearbook staffs, Jostens' local yearbook representatives help with planning, design and marketing guidance to bring yearbooks to life that delight and inspire the entire school community.

About Jostens

Minneapolis-based Jostens is a provider of products, programs and services that help people tell their stories, celebrate important traditions and recognize achievements. The company’s products include school yearbooks and other memory book products, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational and trade publishing segments.

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