Boston Bruins Reveal Championship Ring Details
Stunning Stanley Cup rings from Jostens celebrate 2011 season and honor rich history
Boston - Oct 6, 2011

On Tuesday, October 4, 2011 the Boston Bruins unveiled their 2011 Stanley Cup Championship rings, created by Jostens. The Bruins 2011 Stanley Cup ring symbolizes the team's 6th NHL Championship, celebrating each player that participated in the 2011 Stanley Cup Finals and the dramatic game seven victory over the Vancouver Canucks in Vancouver on June 15. The ring also pays tribute to the rich legacy of one of hockey's "Original Six" franchises through well-known symbols and events from the team's history.

"This incredible championship ring represents the tremendous accomplishment by the entire Bruins organization to bring the Stanley Cup back to Boston," said Cam Neely, president, Boston Bruins. "Jostens did an amazing job creating a ring that symbolizes our championship season in 2011 while connecting this team's achievement to the great history and tradition of the Bruins."

The crest of the Boston Bruins 2011 Stanley Cup ring features diamond set images of the iconic Boston Bruins "B" logo and the Stanley Cup, fashioned in brilliant cut custom princess and round diamonds set against a background of 14 kt. white gold. There are six larger round diamonds on the crest of the ring that represent the six Stanley Cups that the Bruins have won. The diamond-covered top of the ring is framed on the left side by "STANLEY CUP" and on the right side by "CHAMPIONS" to record the Bruins' 2011 achievement.

One shoulder is personalized with a player's last name and sweater number against an antique black background. The side includes an image of the Bruins secondary "Bruins Bear" logo, which is surrounded by six stones honoring the Bruins as one of the "Original Six" professional hockey franchises.

The opposite shoulder of each ring features a diamond-studded Stanley Cup framed on top by "2011" in gold and diamonds, which represents this year's team and the first Stanley Cup that the Bruins have won under the leadership of the Jacobs family. The years '72, '70, '41, '39 and '29 also frame the cup and connect this year's team to the earlier championship teams that helped build the Bruins into one of the most storied franchises in sports.

Intricate and custom engraving on the inside of each ring enhances the distinct and one-of-a-kind design. The playoff slogan that decorated the locker room during the championship run, "FULL 60+ TO HISTORY," is on one side while the other shows the National Hockey League shield and the four playoff opponent's logos and series scores of the games the Bruins won en route to the Stanley Cup.

"It was an honor to work with the Boston Bruins to design and create this stunning 2011 Stanley Cup Championship ring that recognizes each team member and celebrates the organization's achievement," said Chris Poitras, director, Sports Marketing and Development, Jostens. "Each unique ring serves as a personalized symbol of the championship season and Jostens team of master jewelers took great care to connect this team's championship story to the history and tradition of one of hockey's ‘Original Six' franchises."

The 2011 Stanley Cup ring adds to the tremendous championship tradition of the Boston Bruins and will join the team's earlier championship collections representing the Stanley Cup Champions of 1929, 1939, 1941, 1970 and 1972.

Including all variations of the Stanley Cup Championship ring the Jacobs family purchased and distributed a total of 505 rings.

Along with the rings that the members of the organization received, the Bruins and Jostens have collaborated to create collectables for Boston Bruins season ticket holders and all Bruins fans. Each unique collection celebrates the 2011 Stanley Cup champions and allows the entire Bruins community to remember and connect with the 2011 championship season.

The Boston Bruins Stanley Cup Championship Collections are available at

About Jostens
Minneapolis-based Jostens is a provider of products, programs and services that help people tell their stories, celebrate important traditions and recognize achievements. The company's products include school yearbooks and other memory book products, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational and trade publishing segments.

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