Jostens, a leading producer of yearbooks and student-created content, hosted more than 170 high school yearbook, newspaper and magazine advisers at the sixth annual Jostens Adviser University (JAU) in Orlando, Florida. Publication advisers from North America joined JAU faculty and Jostens trainers to focus on strategies and methodologies required to be an effective high school adviser. The four day workshop was geared to both beginning and experienced advisers with the curriculum specifically designed for high school educators.
This year's workshop had four distinct daily workshop courses for advisers to attend based on their professional development goals. Each course was personalized and customized and included 40 hours of curriculum. The core curriculum included First-Year Yearbook Advising, Basics of Teaching Photojournalism, What Works, What Doesn't and What Might, and "Build Your Own Workshop," which allowed advisers to select from different sessions that fit their needs. To supplement the main workshop courses, JAU offered short courses and seminars that allowed advisers to network with colleagues and instructors to focus on a single, in-depth topic. Topics included courses and seminars focused on the creative and business aspects of high school journalism.
"Jostens was thrilled to host this group of high school publication advisers during the sixth annual Jostens Adviser University," said Gary Lundgren, senior customer experience manager. "This annual workshop is dedicated to supporting and empowering educators to promote school journalism and create outstanding high school publications. This year's workshop was our best yet and we are excited to build on the past six years to create an even strong 2013 JAU."
In addition to over 30 sessions from JAU faculty comprised of recognized journalism educators from schools and Jostens, featured presentations at the 2012 JAU included fast-moving and thought-provoking general sessions by John Cutsinger, Shannon Williams and Tina Cleavelin. Each general session focused on trends and how they shape today's high school publications.
Celebrating its sixth anniversary, Jostens Adviser University has empowered thousands of high school publication advisers with presentations on:
- The role of the adviser in creating a strong publication
- Online design as a catalyst for increasing the user experience
- Creating stronger coverage
- The art of verbal and visual storytelling
- Strategies for recruiting, training, evaluating and maintaining a productive staff
- Understanding and accepting that yearbook is a retail product and that promotion and selling strategies help increase buy rates.
Founded in 1897, Jostens has produced school yearbooks for over 60 years. Schools rely on Jostens and their local Jostens representatives to provide a combination of journalism education and technology tools to deliver a learning experience. Through the engaging Jostens yearbook experience, students develop skills in journalism, photography, writing and design, leadership and business while creating the permanent record of the school year. As virtually all k-12 schools produce printed yearbooks, Jostens' invests in scalable technology to plan, design and market yearbooks, including Jostens' new school media sharing service and digital yearbook enhancement, ReplayIt™ and ReplayIt Time Capsule™. The new tools, designed for schools, enable yearbook staffs and the entire school community to create and share a more inclusive yearbook. ReplayIt and ReplayIt Time Capsule were introduced to thousands of schools in August 2011 for the 2011-12 school year.
Minneapolis-based Jostens is a leading producer of school yearbooks, memory books and other student-created content that help school communities tell their stories. The company's products also include scholastic products such as class rings and graduation products and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational and trade publishing segments.