Jostens Releases ReplayIt™ Mobile App for iPhone and Android Mobile Devices
Mobile app helps students and parents upload and share images with yearbook staff and entire school community
Minneapolis - Sep 25, 2012

Today, Jostens announced the release of the ReplayIt app – the first of its kind yearbook mobile app that connects school communities by helping students and parents upload and share images with the yearbook staff and the school's Time Capsule. Jostens, a global leader in helping people celebrate their stories of achievements through custom products, traditions and services, created the free mobile app as an extension of the school's custom ReplayIt website which  allows students to upload, share, and view pictures throughout the school year. The ReplayIt app is available for Apple and Android mobile devices.

The app, designed to fit into the busy schedules and mobile nature of today's students and parents, allows everyone to contribute content to the yearbook. All pictures uploaded through the app are available to the school's yearbook staff as they build the story of the year and create the yearbook. At the end of the school year, photos compiled from students and parents through ReplayIt, along with yearbook staff photos, will be showcased both in the yearbook and in the school's digital time capsule. The Time Capsule, located on ReplayIt.com, is included with the purchase of the yearbook and allows yearbook buyers to view all the pictures captured on ReplayIt.com and by the yearbook staff for years to come.

"Jostens ReplayIt mobile app is taking yearbooks to the next level by allowing students and parents to contribute their favorite pictures to the yearbook and official school story right from their phones," said Michael Wolf, director, Yearbook Marketing, Jostens. "We have been an industry leader for over 30 years and the ReplayIt mobile app and Time Capsule demonstrate how we continue to shape and evolve the yearbook for today's consumers. Leveraging technology and innovation, ReplayIt gets more people involved in the yearbook creation throughout the year and turns the yearbook into a year-long experience."

The ReplayIt app provides interactive features to enhance the yearbook creation and reader experience. The ReplayIt app allows the following additional functionality:

  • Viewing photos uploaded by the yearbook staff, friends and entire school community
  • Categorizing photos by adding custom tags
  • Interacting with friends by liking their photos
  • Sharing photos instantly through Facebook®, Twitter® and email
  • Searching photos of specific events or people

Since the launch of ReplayIt.com in 2011, hundreds of thousands of photos have been uploaded and shared by students and parents with their schools. The introduction of the ReplayIt mobile app will make it even easier for everyone to contribute to the school story and remember the entire school year.

About Jostens
Jostens is a global company focused on helping people tell their stories, celebrate important traditions and recognize achievements through industry-leading products, programs and services. Founded in 1897, our products include educational icons, such as class rings, graduation announcements, diplomas and regalia, school yearbooks and other memory book products, and legendary fine jewelry experiences for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance, cosmetics and personal care sampling and packaging, and educational and trade publishing.