A yearbook for every student

Yearbook Promotion Resources for Advisers

Jostens offers more marketing and sales support for your yearbook than any other company. Our programs and services help you create demand for your yearbook, market it to potential buyers and track sales – making it easier to achieve your sales goals and balance your budget at the end of the year.

Support Programs

Choose the right program to meet your sales goals – including simplified Online Ordering through Yearbook Avenue®, promotional mailing and online payments with Yearbook Home Direct, or Jostens Direct Solutions – our full-service solution where we manage the whole sales process.

Online Ordering

Our FREE online ordering service is easy:

  • Set up your price and the date that it appears online
  • No hidden fees for the buyer or your school
  • Jostens takes the orders and collects payment
  • Orders flow directly into your tracking tools
Yearbook Home Direct

This service helps you get the word out with:

  • Customized promotional and ordering materials
  • Parent mailings sent by Jostens
  • Ordering available online or in school
Jostens Direct Solutions

This full-service program includes:

  • Customized promotional and ordering materials
  • Parent mailings sent by Jostens
  • 3 ways to order: online, by mail or by phone
  • Sales tracking, reporting and customer calls

Sales Resources

Get students involved and educate them about selling and marketing by choosing a student business manager and sales team. Guide their learning experience with all the sales tools that come with your kit, like our Yearbook Business Team–Student Guide. Plus, find even more sales tools and educational ideas on Yearbook Avenue.

Sales Tracking

It’s easy to upload your student list and start tracking. Simply input sales, track information and complete reports at the end of the year. Plus, you can easily set sales goals in Yearbook Avenue, where you can challenge your team to beat last year’s sales and share their progress.

Customize it for every student

Allow students to create a book that they’re proud of with personalization on the cover of the book. Your staff can also create a DVD with Jostens and add our completed 16-page World Beat® recap of current events. To keep it all safe, students can even add a clear protective cover.

Personalization

Add a personal touch to the yearbook by foil stamping the student’s name, a favorite phrase and up to four affiliation icons on the cover. Personalizing their yearbook deters theft and helps with returns if the yearbook is misplaced or lost.

Yearbook Recognition Ads

Provide an option for parents to show their pride and help raise funds for the yearbook book program. It’s a great tradition. Learn more.

Packages
Yearbook accessories packaged in three convenient offerings that provide students ways to personalize their yearbook
Personalize It – for elementary-age students
  • Ability to foil stamp your name on the yearbook cover
  • 12 fun phrase stickers for use within the book
Signature Package – for any age group
  • Foil stamp the student’s name and one affiliation icon on the cover
  • An 8-page full color autograph section provides additional room for friends’ messages
  • Four signature pens
  • Photo Pocket sheet provides five repositionable holders for photos, tickets, clippings and other mementos
Deluxe Package – for middle and high school students
  • Foil stamp the student’s name, a favorite phrase and one affiliation icon on the cover
  • An 8-page full color autograph section provides additional room for friends messages
  • Photo Pocket sheet provides five repositionable holders for photos, tickets, clippings and other mementos
  • Hear the Year® provides 12 downloads from a selection of top songs from the school year including alternative, R&B, pop, dance and country music categories. Selection available is chosen based on sales and radio play charts.
  • Clear protective cover that protects the hardcover yearbook from spills and stains
World Beat®

A colorful 16-page current events section featuring top news stories from the school year including national/world news, technology/science, lifestyle/trends, entertainment, music, sports and familiar faces. This time capsule increases in value with each passing year.

DVD Supplement

This DVD contains school-specific photos and events not covered in the yearbook. The approximately 15 minutes of content is set to music as a unique way to capture the sounds and movement of the year. Learn more.

Protection Plan

The Yearbook — a once-in-a-lifetime story of the year that should be protected. Purchasing a Jostens Yearbook Protection Plan™ gives piece of mind by providing the opportunity to receive a one-time replacement yearbook in the event the original yearbook is lost, stolen or damaged.

The replacement yearbook is available for a reprinting fee, which will be considerably less than the original price of the yearbook. In addition to the reprint fee, there will be shipping and handling fees plus any applicable sales tax.

Although the content of the reprinted yearbook will be substantially the same as the original yearbook, Jostens’ reprinting process may cause the replacement yearbook, including the cover, to differ slightly from the original.