Jostens Releases Daytona Commemorative Track Collection Photo Book
Officially licensed photo book captures the Daytona story and may be customized to include personal Daytona memories, stories and photos
Minneapolis - Nov 18, 2010

Jostens, in conjunction with Daytona International Speedway® and The NASCAR Library Collection, today introduced a Daytona Commemorative Track Collection Photo Book that captures Daytona’s rich history through official Daytona images, iconic race stories, and a genuine Daytona Track Surface Medallion embedded in the cover. The Daytona Photo Book is an additional offering in Jostens’ growing new collection of NASCAR Fan Photo Books and part of Jostens’ limited edition Daytona Commemorative Track Collection memorabilia containing actual pieces of track from the celebrated racing landmark’s 2010 repaving project.

Race fans and collectors can now get the ultimate photo book that tells the story of one of the most storied race tracks in the world. The photo book has hundreds of officially licensed professional photographs directly from Daytona International Speedway’s archives that have not previously been made available. From the first Daytona 500® in 1959,  Junior Johnson’s discovery of drafting, the infamous 1979 fight at the finish between Bobby and Donnie Allison and Cale Yarborough, to The King and The Intimidator, if it happened in the more than 50 years of Daytona International Speedway racing, it is memorialized in this book.

“The stories from Daytona are simply legendary”, said Tricia Hamak-Sundeen, Director, Photo Books, Jostens. “Our team worked closely with Daytona International Speedway and NASCAR to design a book that not only captures these iconic moments, but also lets fans customize the book using Jostens’ exclusive online tools to tell their own one-of-a-kind Daytona story.”

Fans can order the photo book as is or customize it with their own photos, stories and memories from Daytona. The easy-to-use website, www.jostens.com/daytonabook, lets fans add pages with their own digital photos and text to tell their Daytona story – combined with Daytona images from the first race all the way up to the 2010 repave.

Quantities of these commemorative photo books are limited and available only while supplies last. For a complete listing of currently available genuine track pieces and to sign up for updates on the availability of new pieces, visit www.jostens.com/daytona or call 1.800.839.7125.

Daytona International Speedway, which was built in the late 1950s, has been resurfaced only once previously – in 1978.  As part of the 2010 repave, the Daytona International Speedway’s entire 2.5-mile tri-oval will be repaved, including the skid pads, apron and pit road. Concrete will be used for the pit stalls. The repaving project has a target completion date of January 1, 2011.

Jostens supplies trophies and championship rings for the NASCAR-sanctioned series and is the exclusive designer/provider of NASCAR championship rings. Jostens presented Jamie McMurray with a one-of-a-kind Champions Ring following his thrilling triumph in the 2010 DAYTONA 500®. Jostens has created 28 of the 44 NFL Super Bowl rings, including the ring for the Green Bay Packers Super Bowl I victory. Jostens has also designed and produced NBA Finals, Stanley Cup and World Series championship rings, as well as rings for collegiate sports championships.

About Jostens

Minneapolis-based Jostens is a provider of products, programs and services that help people tell their stories, celebrate important traditions and recognize achievements. The company’s products include school yearbooks and other memory book products, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational and trade publishing segments. 

About NASCAR Library Collection

A division of NASCAR’s overall licensing operation in its Charlotte office, NASCAR Publishing oversees more than 40 licensed publishing partners. In 2004 NASCAR launched the NASCAR Library Collection, which provides a level of authentication and quality to NASCAR-licensed books. Representing a range of books as diverse and varied as the NASCAR fan base, the NASCAR Library Collection captures the NASCAR lifestyle from all angles. The NASCAR Library Collection includes books in a number of categories, including drivers and personalities, cookbooks, history, children, fiction and romance, and statistics, facts and reference. NASCAR Library Collection titles can be found in an array of retail outlets, including mass market, bookstores, NASCAR.com Superstore, specialty and more.

# # #