Jostens’ Pause Before You Post™ Campaign Addresses Cyberbullying
Turnkey Program for Schools Supports National Bullying Prevention Month
Minneapolis - Oct 13, 2011

Jostens' Pause Before You Post™ is a public service program designed to encourage students to make smart decisions about personal publishing, particularly when using social media. A key focus of the program is to create an awareness and understanding of cyberbullying and recommend ways to help students avoid and protect themselves from online behavior that could be interpreted as cyberbullying.

Jostens' Pause Before You Post program is based on research by recognized cyberbullying experts Dr. Justin W. Patchin and Dr. Sameer Hinduja, co-founders of the Cyberbullying Research Center (www.cyberbullying.us). Additionally, they have authored books and numerous articles and presented nationally and internationally on the topic. Throughout the month of October, Jostens will expand promotion of the Pause Before You Post™ campaign as a way to support schools, students and families during National Bullying Prevention Month.

The research center defines cyberbullying as "willful and repeated harm inflicted through the use of computers, cell phones, and other electronic devices." Cyberbullying can be viewed as more complex than face-to-face bullying in that technology allows an unlimited number of people to participate in the harassment of a victim. While both types of bullying are detrimental to the person being bullied, cyberbullying may never cease because the bully has electronic access to the victim at all times and locations.

Through lesson plans, multimedia, student discussion guides, visual reminders and online resources, the Pause Before You Post campaign is designed to help students understand the issues and effects of cyberbullying. The materials feature a checklist of ways to avoid even unintentional involvement with cyberbullying including:

  • Don't post or send anything that can cause any embarrassment to others.
  • Don't become involved in online complaining or arguments.
  • Don't post or respond to comments when you are angry.
  • Avoid guilt by association. Review images where you have been "tagged" and potentially posted alongside inappropriate images. Review and remove "friends" that are only acquaintances.

"Jostens understands the negative impact cyberbullying can have on students and school communities. The Pause Before You Post program is part of Jostens' mission to help schools sustain positive climate and culture for academic achievement and supports National Bullying Prevention Month throughout October and the school year," said Charley Nelson, director, Educator Services, Jostens. "Pause Before You Post materials provide information to students, parents and schools focused on preventing cyberbullying, building good digital citizenship practices and maintaining a positive online reputation."

Through the program, Jostens Educator Services and local Jostens Sales Representatives help educators address critical questions about social media and cyberbullying. Each Pause Before You Post package also includes information to help families understand and reinforce online responsibility and safety. Students, educators and families are encouraged to take an online pledge to "pause before you post." The turnkey program is available in English, French and Spanish. Additional information is available online at www.jostens.com/pause or by contacting a local Jostens representative.

About Jostens

Minneapolis-based Jostens is a provider of products, programs and services that help people tell their stories, celebrate important traditions and recognize achievements. The company's products include school yearbooks and other memory book products, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational and trade publishing segments.

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