Jostens Elements Collection™ Regalia Fabric Achieves USDA Biobased Product Certification
Biodegradable regalia’s environmental story is enhanced with new certification
Minneapolis - Apr 20, 2012

April 20, 2012 – Jostens, a leading provider of graduation products, programs and services designed to help people celebrate achievement, has announced that the fabric used in its Elements Collection™ graduation cap, gown and hood shell recently received USDA Biobased Product Certification. Jostens launched the Elements Collection™ in August of 2009 to provide students, educators and the academic community an environmentally responsible line of graduation regalia while also incorporating superior quality and elegant design. Jostens Elements Collection™ is the only graduation regalia scientifically proven to completely biodegrade and has now achieved the USDA Biobased Product Certification.

The USDA Biobased Product Certification is a certification issued by the United States Department of Agriculture confirming that a product contains a verifiable amount of renewable biological ingredients.

"Achieving USDA Biobased Product Certification on the Elements Collection™ fabric represents our continued commitment to our customers and sustainability," said Tim Larson, President and CEO, Jostens."Environmental sustainability is core to our values and we are dedicated to helping our customers with their environmental goals with products like the Elements Collection™."

Jostens Elements Collection™ has been widely accepted by graduates and school communities for its strong environmental considerations, including the fact that it is scientifically proven to completely biodegrade. Wood pulp used to make the fabric is sourced exclusively from renewable, managed forests and the gown features a zipper with tape and teeth made from 100% recycled PET. The plastic packaging contains ECM BioFilms™, a material designed to facilitate the decomposition process.

As part of Jostens commitment to environmental responsibility, the Elements Collection™ offers students an additional way to support the environment through a unique Student Give Back Program. For every student who redeems the Elements Collection™ gown hang tag code online, Jostens contributes $1 to support environmental sustainability. As of December 2011, Jostens donated $10,000 to The Nature Conservancy through the Student Give Back Program.

The Elements Collection™ regalia fabric also possesses excellent drape and superior comfort due to its softness and breathability. Caps and gowns are offered in ten rich colors, developed specifically for Jostens customers. The gown features unique, patent pending inverted pleats on the sleeves and back that complement a simple but elegant front panel design. The Elements Collection™ is offered for high school graduates and college and university graduates with Associate, Bachelor, Master, and Doctorate degrees.

More details about the entire Jostens Elements Collection™ graduation regalia, including information about the testing protocol and results related to the environmental benefits of Jostens Elements Collection™, is available online at jostens.com/elements. To find out more details on Jostens broader sustainability efforts, visit jostens.com/sustainability.

About Jostens
Minneapolis-based Jostens is a provider of products, programs and services that help people celebrate important moments, recognize achievements and build affiliation. The Company's products include school yearbooks and other memory book products, scholastic products such as class rings and graduation products, and products for athletic champions and their fans. Jostens is a subsidiary of Visant Corporation, a marketing and publishing services enterprise servicing the school affinity, direct marketing, fragrance and cosmetics sampling and educational and trade publishing segments.

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