Jostens Joins IMS Family, Will Supply Indianapolis 500
Continues To Serve as Preferred INDYCAR Jewelry Provider
Minneapolis, MN - May 11, 2017

Jostens was named today as the official champion’s ring provider of the Indianapolis Motor Speedway, supplying rings to winners of the Indianapolis 500 presented by PennGrade Motor Oil, INDYCAR Grand Prix and Brickyard 400.

Jostens will also be the preferred jewelry and trophy supplier of IMS and will continue its relationship with INDYCAR and the Verizon IndyCar Series, supplying its Official Championship Ring and Official Fan Ring.

“We’re proud to welcome Jostens to the IMS family and look forward to seeing our champions wearing their rings, starting with this weekend’s INDYCAR Grand Prix,” IMS President J. Douglas Boles said. “These rings are a special part of racing history, and our fans will love and admire the quality work done by Jostens to salute the great accomplishment of a victory at IMS.”

Jostens will also design and supply the Pace Car Driver Ring, full field Starter Rings and Pit Stop Challenge Winning Crew rings for the Indianapolis 500 presented by PennGrade Motor Oil. For the INDYCAR Grand Prix, Jostens will award a ring to the top three finishers. Along with supplying the winner of Monster Energy NASCAR Cup Series Brickyard 400 with a ring, Jostens will also provide the winner of the NASCAR XFINITY Series Lilly Diabetes 250 with a champion’s ring.

“We are honored to partner with the Indianapolis Motor Speedway to recognize championship performance on the track,” said Chris Poitras, Vice President of Jostens. “The ranges of events IMS hosts, and the broad base of fans they inspire, create some of the most memorable moments in sports.”

Founded in 1897 and based in Minneapolis, Jostens has produced championship rings for college and professional sports teams and athletes for more than 60 years, most recently creating the Chicago Cubs historic World Series ring and the soon to be presented fifth Super Bowl ring for the New England Patriots.

Visit to purchase tickets for the 101st Indianapolis 500 Presented by PennGrade Motor Oil on Sunday, May 28 and for more information on the complete Month or May schedule at IMS.

About Jostens
Jostens is a trusted partner in the academic and achievement channel, providing products, programs and services that help its customers celebrate moments that matter. The company's products include yearbooks, publications, jewelry and consumer goods that serve the K-12 educational, college and professional sports segments. Founded in 1897 and based in Minneapolis, Minn., Jostens is a subsidiary of Newell Brands and can be found online at

About Newell Brands
Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer's®, Coleman®, Jostens®, Marmot®, Rawlings®, Irwin®, Lenox®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. Driven by a sharp focus on the consumer, leading investment in innovation and brands, and a performance-driven culture, Newell Brands helps consumers achieve more where they live, learn, work and play.

This press release and additional information about Newell Brands are available on the company's website,