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Jostens creates championship ring for Chinese Basketball Association League

Incredible handcrafted ring celebrates the Liaoning Flying Leopards’ championship

Shenyang, Liaoning Province, China, Oct. 22, 2018

Jostens, the leading provider of custom, hand-crafted fine jewelry for professional sports teams, unveiled the Chinese Basketball Association League’s 2017-18 Championship Ring today. In the season-opening game, the Chinese Basketball Association League presented the rings to the Liaoning Flying Leopards’ players, coaches and staff.

The rings celebrate the Liaoning Flying Leopards’ historic 2017-18 season in which they secured the first CBA Championship in franchise history.

“We were very happy to work with Jostens in designing this year’s CBA championship ring,” said Yao Ming, President of the Chinese Basketball Association and Chairman of CBA League (Beijing) Sports Co., Ltd. “Jostens has a long tradition of celebrating champions at the highest levels of competition in every sport, and the Liaoning Flying Leopards certainly earned their championship recognition with this beautiful ring.”

“Jostens is honored to partner with the CBA League to create this historic ring for the Liaoning Flying Leopards,” said Chris Poitras, Jostens Division Vice President & Chief Operating Officer, College, Sports and Specialty. “This one-of-a-kind ring captures and celebrates the Liaoning Flying Leopards’ first CBA Championship with intricate details and hand-craftsmanship.”

The CBA Championship Ring for 2017-18 season is crafted from 10-karat white and yellow gold. The title “2017-18 CBA CHAMPIONS” accent the top and bottom edges of the ring top.

The yellow gold Liaoning Club logo with violet enamel rests atop a white gold pavé-set top featuring 78 dazzling diamonds. On the left and right side, the ring has 19 diamonds, beautifully finishing off the top of the ring.

The right side of the ring features 6 diamonds with 1 genuine amethyst in the center, commemorating the team making 7 appearances in the CBA League Finals, and claiming their first title as champions in the 2017-18 season. The CBA League’s logo in yellow gold sits below the stones.

The left side features the recipient’s name at the top. Below it reads “LIAONING” with the recipient’s jersey number or title at the bottom.

About Jostens

Jostens is a trusted partner in the academic and achievement channel, providing products, programs and services that help its customers celebrate moments that matter. The company's products include yearbooks, publications, jewelry and consumer goods that serve the K-12 educational, college and professional sports segments. Founded in 1897 and based in Minneapolis, Minn., Jostens is a subsidiary of Newell Brands and can be found online at

About Newell Brands

Newell Brands (NYSE: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Jostens®, Marmot®, Rawlings®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Rubbermaid Commercial Products®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, Waddington and Yankee Candle®. For hundreds of millions of consumers, Newell Brands makes life better every day, where they live, learn, work and play.

This press release and additional information about Newell Brands are available on the company’s website,


Jeff Peterson