BE THE HERO AT YOUR SCHOOL
Jostens believes every student has the potential to excel and achieve their goals. The Student Character Builder Program inspires students with the tools and support they need to build empowering habits and a positive attitude, laying the foundation for a lifetime of success.
This program is available at no additional cost to schools that partner with Jostens for yearbook or JostensPIX®.
CREATING A SUPER WELCOMING CLASSROOM
Help students build positive behaviors, character traits and skills for a respectful, responsible and cooperative learning environment. Learn the 10 character traits we focus on and how to navigate the turnkey resources on our site.

CREATED BY TEACHERS FOR TEACHERS
Our flexible program offers 170+ easy-to- implement lessons highlighting 10 important character traits for your school to pick and choose from.

CLASSROOM TOOLS & RESOURCES
Access hundreds of tools on our site like:
- Engaging activities & challenges
- Encouraging posters & awards
- Relatable videos

SUPPORT ALONG THE WAY
Find helpful tips in our monthly newsletter and join our dedicated Facebook group to connect and share ideas with fellow educators.
MEET THE MIGHTY TEAM
Our 10 character-trait superheros make learning about character fun and memorable.

ACCOUNTABLE AARDVARK
Students are accountable for:
- Their schoolwork and homework
- Their role and work in a group setting
- Their words and how it helps them grow as a critical thinker
- Their own learning

CITIZENSHIP CENTIPEDE
Students will be good citizens by:
- Following school rules
- Being kind and respectful
- Helping when needed
- Taking responsibility for actions
- Helping keep the classroom and school clean

HARDWORKING HIPPO
Students will be able to:
- Define hard work
- Apply hard work individually, in a group setting or at home
- Display hard work regularly in a variety of settings

KIND KANGAROO
Students will use kindness to:
- Be nice to other people
- Volunteer to help others
- Be respectful at all times
- Think before they act
- Be accountable

LEADERSHIP LLAMA
Students will be able to:
- Define leadership
- Demonstrate leadership qualities
- Display leadership in a variety of settings

PREPARED PANDA
Students will be prepared to:
- Be organized and ready to learn
- Focus on their teacher and ready to listen
- Clean up space to be ready for activities
- Feel ready to learn and have fun!

RESPECTFUL REINDEER
Students will learn respect is:
- Accepting people for who they are
- Using kind words and a nice voice
- Treating others as you want to be treated
- Building trustworthy and safe relationships

RESPONSIBLE RHINO
Students will learn to:
- Try their best and do the right thing
- Take care of their belongings
- Be kind to others
- Think before they act
- Apologize when they make a mistake

SAFETY SLOTH
Students will learn to:
- Follow the rules on the playground
- Follow the rules of the hallway & classroom
- Follow procedures during school drills
- Use kind words and keep info private online

TEAMWORK TOUCAN
Students will be able to:
- Understand what teamwork means
- Work together with their classmates
- Try different jobs while working in a group
- Show kindness, take turns and listen