REAL LIFE TIPS FOR BACK TO SCHOOL MARKETING
Mitch Eden, a real-life yearbook adviser, is featured in this video, along with the fantastic advice he has implemented at his own school for yearbook marketing.
IDEAS TO MAKE YOUR YEARBOOK SELL
- Plan marketing activities that result in dynamic coverage for the yearbook.
- Use your yearbook theme to inspire all marketing campaigns.
- Use the publication's hashtag for all social lmedia postings. (EXAMPLE: #jostensyearbooks #yearbooklove @jostensyearbooks)
- Sell yearbooks at open houses. Use a raffle to drive traffic to the table.
- Create a marketing contract for each student on the yearbook staff.
- Partner with an on-campus buisness-related club or organization to develop a marketing campaign implemented by more than only yearbook students.
- Implement a payment plan to make it more affordable to buy a yearbook.
- Use your Coverage Report to target students who are featured but have not purchased a yearbook.
- Use social media to engage students, collect content and sell yearbooks.
- Create a buy-a-yearbook, get-a-thing offer.
- Recognize buyers publicly, with some kind of inexpensive prize or reward.
- Take advantage of holidays as marketing opportunities and order-by deadlines.
- Use direct messages to reach out to individuals who have not purchased yet.
- Have yearbook members write notes of appreciation to faculty and staff members.
- Create a non-buyers flyer and provide purchasing information.
- Near deadline for pricing, put flyers next to all the clocks in the school.
- Spread the word through an all-school phone call or email.
- Use the index as another place to cover students who are in the book 1-2 times and have purchased a yearbook.
- Set up an evening call-a-thon event to contact parents of non-buyers at home.
It's time to work on your back to school marketing plan. Use this checklist and contract to help you get started.